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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred - In: Journal of marketing 75 (2011) 3, pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T. - In: Journal of marketing 75 (2011) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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Risk considerations in the management of customer equity
Bolton, Ruth N.; Tarasi, Crina O. - In: Handbook of research on customer equity in marketing, (pp. 335-362). 2015
Persistent link: https://www.econbiz.de/10010483478
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Managing Customer Relationships
Bolton, Ruth N.; Tarasi, Crina O. - In: Review of marketing research : Vol. 3, (pp. 3-38). 2007
Persistent link: https://www.econbiz.de/10015383866
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"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10009266646