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Customer portfolios : challenges of internal and external alignment
Clarke, Ann Højbjerg; Freytag, Per V.; Zolkiewski, Judith - In: The IMP journal 11 (2017) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011895878
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
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Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: The marketing : accounting interface, (pp. 163-181). 2016
Persistent link: https://www.econbiz.de/10011442636