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Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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Customer value propositions : Value co-creation
Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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The dynamics of customer value propositions : an outside-in perspective
Day, George S. - In: Industrial marketing management : the international … 87 (2020), pp. 316-319
Persistent link: https://www.econbiz.de/10012285220