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Customer value
Consumer behaviour
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2002-2006
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Customer experience : are we measuring the right things?
Maklan, Stan
;
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 771-792
Persistent link: https://www.econbiz.de/10010217547
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Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
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Measuring and managing customer relationship risk in business markets
Ryals, Lynette
;
Knox, Simon
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
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