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Customer value
Theorie
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Kleinaltenkamp, Michael
16
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Industrial marketing management : the international journal for industrial and high-tech firms
8
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2
Business relationship management and marketing
1
Journal of Inter-Organizational Relationships
1
Journal of service management research : SMR
1
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ECONIS (ZBW)
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Nutzungsprozesse : die vernachlässigte Seite der Wertschöpfung
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 1-25)
.
2013
Persistent link: https://www.econbiz.de/10009759359
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2
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
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3
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
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4
Customer Success Management – Kundenerfolg als Geschäftsstrategie : Wie Business-Kunden ihre Ziele erreichen können
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2024
Customer Success Management (CSM): Der Aufstieg eines neuen Managementkonzepts -- Kundenerfolg aus einer zielorientierten Perspektive -- Treiber der Implementierung von CSM -- Value-based Selling -- Implementierung und Onboarding -- Kundenbezogene CSM-Aktivitäten -- Anpassung der Value...
Persistent link: https://www.econbiz.de/10015157949
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5
The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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6
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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7
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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8
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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9
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
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10
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
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