Fisk, Ray; Grove, Stephen; Harris, Lloyd C.; Keeffe, … - In: Journal of Services Marketing 24 (2010) 6, pp. 417-429
Purpose – The purpose of this paper is to highlight important issues in the study of dysfunctional customer behavior and to provide a research agenda to inspire, guide, and enthuse. Through a critical evaluation of existing research, the aim is to highlight key issues and to present...