Purpose – The paper aims to conceptually explore customer‐to‐customer interaction (CCI) in a cross‐cultural context; and to identify research opportunities in the field of cross‐cultural CCI. Design/methodology/approach – The paper analyses consultations both with CCI experts and...

The term “budget” hotel has become a buzz word in the hotel and catering industry. It is argued that it is a misnomer as it implies a homogeneous product when, in fact, “budget” hotels are highly segmented. The major segments are identified and the implications of “budget” concepts...