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Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse
Reutterer, Thomas; Hahsler, Michael; Hornik, Kurt - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 163-179
Persistent link: https://www.econbiz.de/10003522869
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Visualizing association rules in hierarchical groups
Hahsler, Michael; Karpienko, Radoslaw - In: Journal of business economics : JBE 87 (2017) 3, pp. 317-335
Persistent link: https://www.econbiz.de/10011707345