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Mine your own business : market-structure surveillance through text mining

Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing science 31 (2012) 3, pp. 521-543

Persistent link: https://www.econbiz.de/10009562940

Idea generation, creativity, and prototypicality

Toubia, Olivier; Netzer, Oded - In: Marketing science 36 (2017) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011645742

Uniting the tribes : using text for marketing insight

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012176296

Natural language processing in marketing

Hartmann, Jochen; Netzer, Oded - In: Artificial intelligence in marketing, (pp. 191-215). 2023

Persistent link: https://www.econbiz.de/10014307139

Frontiers: polarized America : from political polarization to preference polarization

Schoenmueller, Verena; Netzer, Oded; Stahl, Florian - In: Marketing science 42 (2023) 1, pp. 48-60

Persistent link: https://www.econbiz.de/10014317005

Mine Your Own Business : Market-Structure Surveillance through Text Mining

Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - 2016

Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms. These gathering places leave footprints in the form of colossal amounts of data regarding consumers' thoughts, beliefs, experiences, and even interactions. In this paper, we propose an approach for firms to...

Persistent link: https://www.econbiz.de/10014164821