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Using big data to predict consumer responses to promotional discounts as part of sales & operations planning
Manikas, Andrew; Godfrey, Michael; Skiver, Ryan - In: International journal of management and marketing … 10 (2017) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011799819
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What drives higher beer ratings? : evidence from big data
Manikas, Andrew; Godfrey, Michael; Woldt, Jason - In: International journal of management and marketing … 15 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013454869
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A data-mining approach to identification of risk factors in safety management systems
Shi, Donghui; Guan, Jian; Zurada, Jozef; Manikas, Andrew - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1054-1081
Persistent link: https://www.econbiz.de/10011803435