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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131