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Innovative marketing in banking : the role of AI and data engineering
Dwivedi, Dwijendra Nath
;
Mahanty, Ghanashyama
;
Dwivedi, …
- In:
AI and data engineering solutions for effective marketing
,
(pp. 409-423)
.
2024
Persistent link: https://www.econbiz.de/10015101110
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