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Data integration methodologies in market research : an overview
Baker, Ken
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10003541432
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Statistics and significance testing
Harris, Paul
;
Baker, Ken
- In:
Market research handbook
,
(pp. 525-569)
.
2007
Persistent link: https://www.econbiz.de/10003548807
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