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Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan's international tourist hotels
Huang, C.-W.; Chiu, Y.-H.; Ting, C.-T.; Lin, Cheng-hsun - In: Journal of the Operational Research Society : OR 63 (2012) 4, pp. 549-560
Persistent link: https://www.econbiz.de/10009523330