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Using DEA to select the best advertising investment plan
Yang, Feng; Yuan, Qianqian; Huang, Zhimin; Liang, Liang - 2013
Persistent link: https://www.econbiz.de/10010228895
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Performance improvement on cross-efficiencies and applications to competitive advantages of Chinese cities
Zha, Yong; Liang, Liang; Wu, Jie; Huang, Zhimin - In: Applications in multicriteria decision making, data …, (pp. 249-271). 2010
Persistent link: https://www.econbiz.de/10008808353
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DEA studies on comprehensive efficiency of output allocation with an application to paper mills along the Huai River
Yang, Feng; Yuan, Yanfang; Liang, Liang; Huang, Zhimin - In: Applications in multicriteria decision making, data …, (pp. 157-173). 2010
Persistent link: https://www.econbiz.de/10008808366
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A two-stage DEA approach with feedback for team performance evaluation
Zha, Yong; Ding, Xixiang; Liang, Liang; Huang, Zhimin - 2012
Persistent link: https://www.econbiz.de/10009524934
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A new data envelopment analysis based approach for fixed cost allocation
Li, Feng; Zhu, Qingyuan; Liang, Liang - 2019
Persistent link: https://www.econbiz.de/10012000786
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Allocating the fixed cost: an approach based on data envelopment analysis and cooperative game
Li, Yongjun; Li, Feng; Emrouznejad, Ali; Liang, Liang; … - 2019
Persistent link: https://www.econbiz.de/10012000788
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Data envelopment analysis cross efficiency evaluation with reciprocal behaviors
Li, Feng; Wu, Han; Zhu, Qingyuan; Liang, Liang; Kou, Gang - 2021
Persistent link: https://www.econbiz.de/10012605908
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An alternative approach to decompose the potential gains from mergers
Li, Feng; Liang, Liang; Li, Yongjun; Emrouznejad, Ali - In: Journal of the Operational Research Society 69 (2018) 11, pp. 1793-1802
Persistent link: https://www.econbiz.de/10012229236
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Using common weights and efficiency invariance principles for resource allocation and target setting
Li, Feng; Song, Jian; Dolgui, Alexandre; Liang, Liang - In: International journal of production research 55 (2017) 17/18, pp. 4982-4997
Persistent link: https://www.econbiz.de/10011723852
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Using DEA to select the best advertising investment plan
Yang, Feng; Yuan, Qianqian; Huang, Zhimin; Liang, Liang - In: Applications of management science., (pp. 131-149). 2013
The current chapter is a tentative step toward investigating the allocation of advertising budget between the internet platform and the entity platform according to the long-term and short-term achievement of advertising investment. We provide a decision-making framework on how to allocate the...
Persistent link: https://www.econbiz.de/10015370877