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Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan; Cheong, Yunjae - In: Corporate communications : an international journal 22 (2017) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997