Because of the speedy expansion, many organizations are shifting their attention to researching and using big data. Big data is considered as assets of the organization and some organizations consider Big data as raw material because it needs to refine in order to consume. Additionally, big data...

The data of any organization in the current competitive scenario is limitless. This led the organizations to put a special emphasis on the process of collecting, storing and analyzing the massive data, through which they sensed would bring an ideal approach by all the decision makers of the...

Volumes of available digital data have been significantly expanding over the past decade. Alongside the volume, diversity and complexity of digital data have also been growing. Contemporary devices and systems are capable of generating data vastly exceeding capabilities of organizations and...

Popularity of information technology not only changes the façade of data management, but powers smart home and city movement. Despite there are many different types of smart home technologies, lots of them share similar goal of sustainable development. Heaps of these tools improve energy...

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on the measures to improve the...

Globally, "Retailing" has been always on a high-octane mode from the inception of Walmart in the 1960s to the launch Amazon in 90s. But, as we ushered into the digital landscape with new knowledge on customer data, pertaining to its behavior - the timeline of decision makings and executions has...

This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

This paper investigates whether the use of big data analytics by firms has a spillover effect on management forecasting behavior. Insights provided by big data could potentially improve firms’ ability to forecast earnings (supply channel) and investor demand for earnings information is likely...

Big data analytics and decision-making are critical to project success. Therefore, this study aims to investigate the impact of big data analytics on project success and the moderating effect of decision-making from the resource-based view perspective. The study adopted a survey instrument and...

The metaverse as it is currently envisioned – a persistent and immersive world based on virtual and augmented reality – is an immense business opportunity across all major sectors and industries and will further increase the volume and variety of available data. Those unlimited data streams...