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Imperative relationship between data quality and performance of data-mining tools for CRM
Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: International journal of business competition and … 1 (2010) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10009727500
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Impact of data quality on customer relationship management systems
Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: Enterprise information systems and technology, (pp. 3-9). 2008
Persistent link: https://www.econbiz.de/10003764702
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Data mining research for customer relationship management systems : a framework and analysis
Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: International journal of business information systems : … 3 (2008) 5, pp. 549-565
Persistent link: https://www.econbiz.de/10003765119