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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning
;
Frankwick, Gary
;
Ramirez, Edward
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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Evaluating underlying factor structures using novel machine learning algorithms : an empirical and simulation study
Xu, Zhenning
;
Ramirez, Edward
;
Liu, Pan
;
Frankwick, Gary
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547886
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