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Purpose The purpose of this paper is to make the mobile e-commerce shopping more convenient and avoid information overload by a mobile e-commerce recommendation system using an improved Apriori algorithm. Design/methodology/approach Combined with the characteristics of the mobile e-commerce, an...
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Background: his paper presents a case study on 100Credit, an Internet credit service provider in China. 100Credit began as an IT company specializing in e-commerce recommendation before getting into the credit rating business. The company makes use of Big Data on multiple aspects of...
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