This paper analyzes consumers' privacy choice concerning their data and firms' ensuing pricing strategies. Consumers decide whether to reveal private information in form of cookies. We study this endogenous decision in a duopoly model with behavior-based pricing and conduct an experiment to test...

This paper analyzes consumers' privacy choice concerning their private data and firms' ensuing pricing strategy. The General Data Protection Regulation passed by the European Union in May 2018 allows consumers to decide whether to reveal private information in the form of cookies to an online...

We study a duopoly model of behavior-based pricing where consumers decide whether they reveal their data or remain anonymous. We contrast two data policies: in an open data policy, revealed data is accessible by both sellers in the market. The unique equilibrium displays that all consumers...