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Response satisficing and data quality in marketing : measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings
Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10015191605
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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
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Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of advertising 51 (2022) 4, pp. 515-529
Persistent link: https://www.econbiz.de/10013362341
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Response satisficing across online data sources : effects of satisficing on data quality and policy-relevant results
Berry, Christopher; Burton, Scot - In: Journal of public policy & marketing 43 (2024) 4, pp. 318-328
Persistent link: https://www.econbiz.de/10015147829