Similar Search Results

Martin, Kelly D.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 135-155

Persistent link: https://www.econbiz.de/10011658036

Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10011636844

Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489

Persistent link: https://www.econbiz.de/10012495485

Zimmermann, Johanna; Martin, Kelly D.; Schumann, Jan Hendrik - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 56-76

Persistent link: https://www.econbiz.de/10015057194

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

Persistent link: https://www.econbiz.de/10013463929