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Consumer behaviour
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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2
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
3
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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4
The role of data privacy in marketing
Martin, Kelly D.
;
Murphy, Patrick E.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011658036
Saved in:
5
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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