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An integrated approach for the use of CHAID in applied marketing research
Temme, Thorsten
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2000
Persistent link: https://www.econbiz.de/10001497008
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Integrierte Entscheidungsfindung in der Marketingforschung : ein Multi-Methoden-Ansatz zur Analyse a priori definierter Gruppen
Temme, Thorsten
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2002
Persistent link: https://www.econbiz.de/10001668554
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Chaid als Instrument des Data Mining in der Marketingforschung
Temme, Thorsten
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Decker, Reinhold
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1999
Persistent link: https://www.econbiz.de/10001453292
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