-as-information theory, more positively valenced feelings, even when evoked by an unrelated stimulus, should lead to a higher willingness to … the feelings-as-information theory. Surprisingly, less positively valenced feelings under low arousal levels also lead to … regulation theory, which assumes that individuals try to protect their feelings in positive affective states, and take actions in …

Privacy decision making has been examined from various perspectives. A dominant “normative” perspective has focused on … decision research to construe privacy decision making as a process in which cognitive heuristics and biases predictably occur … settings. Our results suggest a way to integrate diverse streams of IS literature on privacy decision making: consumers may …