Small businesses play a crucial role in national and local economies, but their problems are not always accorded the same importance as those of larger organisations. Research shows that many small businesses fail from lack of management ability. It has been argued that small businesses can...

Formal planning can yield many benefits for all types of companies but many companies are experiencing difficulties with marketing planning. It has been recognized that expert systems would bring benefits to companies by helping them make better strategic plans, but the development of expert...

Strategic marketing planning is a complex task which involves many expert judgements. Expert systems would have a tremendous impact in this field, but the development of marketing expert systems has proven to be difficult. Describes a hybrid expert system, HYMS, for strategic marketing planning....