Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to...

Purpose The purpose of this study is to propose a measure for earned attention and a model and procedure for the maximization of earned attention by a company over a period of time. Design/methodology/approach Utility functions are used as the base of the earned attention measure. An...

Portfolio analysis has been subjected to considerable scrutiny in recent years. Describes an attempt to recast it in the light of past criticisms and the unyielding importance of competitive considerations to marketing decision making. It does not introduce another new portfolio matrix. Rather...

Considers alternative types of computer models designed to assist decision makers on questions of site location. Relates to a larger scale research project which aims to examine the necessary requirements for computers to provide practical decision support. It involves comparing a wide range of...