Unlike the IB literature whose emphasis within the term ‘psychic distance’ has been more on “distance” and less on “psychic,” our starting point is all “psychic” and no “distance,” assuming distance is defined as the difference between two countries. We propose that psychic...

Purpose – This paper aims to provide a systematic framework for organizations to analyze their knowledge reuse processes, and balance codification and personalization within their knowledge strategy according to cost/benefit analysis. Design/methodology/approach – This paper divides...