The authors suggest a new approach to strategic decision‐making methodology: focus on understanding the dilemmas confronting your organization. For leaders, the learning produced from wrestling with dilemmas is often more important than answers to them. Big challenges tend to be complex,...

Purpose – This paper aims to show how a common aspect of complex problems is that they often contain some form of paradox. By addressing the inherent paradox, decision‐makers can better understand and solve complex problems. Design/methodology/approach – The paper identifies nine paradoxes...