Purpose – To provide a qualitative, in‐depth, naturalistic, empirical inquiry into entrepreneurial decision‐making, through the application of grounded theory methodology. Design/methodology/approach – Application of original Glaser and Strauss grounded theory methodological approach and...

Purpose – The purpose of this paper is to apply grounded theory methodology to report on an empirical case which develops emergent theories on the human complexities of managerial decision‐making and the synonymous task of managing. Design/methodology/approach – A structured research...