Purpose – To convey the findings of an investigation into the relationship between poetry and business thinking, which began with the hypothesis that regular reading and analysis of poetry and its levels of meaning, subtle verbal and nonverbal contextual nuances, emotional content, and...

Purpose – This paper was written to help the lay reader understand how learning to look at art can be helpful in learning to evaluate business decisions. The lessons of sorting out the best from the very good in art are directly applicable to decisions in everything from product design to...

Purpose – Examining the techniques of a management consulting firm comprising actors, directors, producers, writers, musicians and other artists, the article reveals through several case studies how a company of avant‐garde artists has turned the lack of conventional business training from a...