Purpose – The purpose of this paper is to report the use of decision system analysis (DSA) mapping the streams of communications (i.e. interactions), thoughts, actions and decisions involved for advertising agencies as executives in these firms gain client approval, and design creative,...

Purpose – The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption. Design/methodology/approach – The study is set in a family decision context. The research divides families according to the...

Many consumer behaviour researchers have concluded that using self reports in the measurement of influence in family decision making may provide data which is not reflective of actual influence among family members. This suggests the need for different methods of obtaining influence data. This...