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Decision theory
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Carlson, Kurt A.
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Russo, J. E.
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Schoemaker, Paul J.
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Handbook of marketing
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Wharton on making decisions
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ECONIS (ZBW)
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Managing frames to make better decisions
Schoemaker, Paul J.
;
Russo, J. E.
- In:
Wharton on making decisions
,
(pp. 131-155)
.
2001
Persistent link: https://www.econbiz.de/10001686619
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Individual decision-making
Russo, J. Edward
;
Carlson, Kurt A.
- In:
Handbook of marketing
,
(pp. 371-408)
.
2006
Persistent link: https://www.econbiz.de/10003335148
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