Interest in behavioral economics has grown in recent years, stimulated largely by accumulating evidence that the standard model of consumer decision-making provides an inadequate positive description of human behavior. Behavioral models are increasingly finding their way into policy evaluation,...

"This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present"--National...