Narrow search
Showing 1 - 3 of 3
Cover Image
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2011
Persistent link: https://www.econbiz.de/10009356637
Cover Image
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2012
Persistent link: https://www.econbiz.de/10009505614
Cover Image
How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538