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~subject:"Decision theory"
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Decision theory
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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More rational or more emotional than others? : lay beliefs about decision-making strategies
VanBergen, Noah
;
Lurie, Nicholas H.
;
Chen, Zoey
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10013177899
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2
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
3
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
4
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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