-Preface -- I. Behavioral Decision Theory and the Idea of It -- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory -- Chapter 2. Preference and Preference Structure -- II. Preference Reversal Phenomenon and Description of the Phenomenon -- Chapter 3. Ordinal Utility and...

In the present study it was shown that both decision heuristics and social value orientation play important roles in the building of preferences. This was revealed in decision tasks in which participants were deciding about candidates for a job position. An eye-tracking equipment was applied in...

This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a...