Every attribute can be expressed in multiple ways. For example, car fuel economy can be expressed as fuel efficiency (“miles per gallon”), fuel cost in dollars, or tons of greenhouse gases emitted. Each expression, or “translation”, highlights a different aspect of the same attribute. We...

“Choice architecture” is a metaphor capturing the idea that all choices occur within a structure of contextual and task features. These features in turn help to “construct” a person's choice. In this chapter we summarize the academic literature on three types of choice architecture tools...