Narrow search
Showing 1 - 5 of 5
Cover Image
Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
Cover Image
The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
Cover Image
Relevance insensitivity : a new look at some old biases
Hsee, Christopher K.; Yang, Yang; Li, Xilin - In: Organizational behavior and human decision processes : … 153 (2019), pp. 13-26
Persistent link: https://www.econbiz.de/10012103204
Cover Image
Beyond preference reversal : distinguishing justifiability from evaluability in joint versus single evaluations
Li, Xilin; Hsee, Christopher K. - In: Organizational behavior and human decision processes : … 153 (2019), pp. 63-74
Persistent link: https://www.econbiz.de/10012103208
Cover Image
The psychology of marginal utility
Li, Xilin; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2021) 1, pp. 169-188
Persistent link: https://www.econbiz.de/10012594302