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Designing a sequential choice architecture to reduce choice overload

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Decision making in a sequential game : the case of pitting in NASCAR

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Reducing choice overload without reducing choices

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Arousal and economic decision making

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Reducing Choice Overload Without Reducing Choices

Besedeš, Tibor - 2016

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A...

Persistent link: https://www.econbiz.de/10013006978