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When three charms but four alarms : identifying the optimal number of claims in persuasion settings​
Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139
Persistent link: https://www.econbiz.de/10010250058
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Individual decision-making
Russo, J. Edward; Carlson, Kurt A. - In: Handbook of marketing, (pp. 371-408). 2006
Persistent link: https://www.econbiz.de/10003335148
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A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
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Generating objectives : can decision makers articulate what they want?
Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003709934