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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Choice set induced conflict, deliberation, and persistent preference
Muthukrishnan, A. V.
;
Chark, Robin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011399079
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Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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