The inventory and revenue management models most commonly taught in the operations management and industrial engineering disciplines typically assume that the demand for a product is easily estimated and is independent of competing products offered through the same channel. In this chapter, we...

As firms come to realize that a traditional one-size-fits-all policy may no longer be effective, they look for more innovative practices such as personalized offerings and even personalized pricing to differentiate their products and services. In such an environment, it becomes critical to...