Disaggregate demand in the marketplace exists on a grid determined by the package sizes offered by manufacturers and retailers. While consumers may want to purchase a continuous-valued amount of a product, realized purchases are constrained by available packages. This constraint might not be...

The problem of inferring unrealistically high prices from choice-based conjoint optimization exercises is widely known among market research practitioners and applied marketing researchers. The literature suggests two approaches to alleviate this problem. One focuses on making the hypothetical...