The length of the growing season can limit sales of locally grown foods despite increasing demand. Season-extension technologies such as passive solar greenhouses ("hoop houses") have potential to address this constraint. This paper reports :findings from the first year of a project which...

Pasture-raised livestock production offers opportunity for product differentiation and enhanced sustainability. Shopper surveys at three Michigan retail locations measured consumers’ attitudes and beliefs regarding pasture-raised livestock products, and willingness to pay for...

The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered...