This organization (NCR-134) began 20 years ago to serve as a meeting ground for applied commodity price analysts in academic, business and government positions. The primary objective was to foster interaction, and discuss recent applied research and extension applications, and emerging related...

Auction market users and operators were surveyed regarding their source and use of livestock auction price information. Although important for marketing and to a lesser extent production decisions, only 30 percent preferred publicly reported prices over reports from market operators or other...

A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand...

Feeder cattle prices are determined by the interaction of many factors. This study uses 1986 and 1987 Kansas feeder cattle auction data to investigate the impact of a wide variety of physical characteristics, many of which have not been used in previous studies on feeder cattle prices. Unlike...

Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food labels). One concern about using these approaches is that quality attributes of...

Grid pricing is increasingly prominent in cattle markets. This study compares selling 11,703 head of fed cattle using grid, live, and dressed weight pricing. Cattle sold on a grid had price variability twice that of live or dressed. Average pricing inefficiency by not selling cattle on a grid...

Bulls are an important investment for commercial beef cattle producers since, over time, bulls introduce most of the new genetic attributes into typical beef cow herds. Therefore, heritable bull traits determine bull prices. Bulls possess a large number of traits to consider in pricing. In...