A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand...

Feeder cattle prices are determined by the interaction of many factors. This study uses 1986 and 1987 Kansas feeder cattle auction data to investigate the impact of a wide variety of physical characteristics, many of which have not been used in previous studies on feeder cattle prices. Unlike...

Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food labels). One concern about using these approaches is that quality attributes of...

Bulls are an important investment for commercial beef cattle producers since, over time, bulls introduce most of the new genetic attributes into typical beef cow herds. Therefore, heritable bull traits determine bull prices. Bulls possess a large number of traits to consider in pricing. In...

Data from a western Kansas feedlot were analyzed to estimate the quantitative impacts of price and performance variables on profits per head from finishing cattle. Sale prices, feeder prices, and corn prices had the most impact on profit variability over time. Differences in sale prices, feeder...

Data from Kansas cattle auctions were analyzed to estimate the impact a wide variety of physical characteristics had upon cow prices. Weight, lot size, health, pregnancy, grade, dressing percent, breed, time of sale, and market location were important factors affecting the differences in cow...

Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of...

Value-added management practices for cow-calf producers have become prevalent as feeders have recognized the value of calves raised with certified health and weaning programs. Export markets requiring age and source verification or non-hormone treated cattle and advancement of markets for...

Recent dramatic growth in corn-based bio-refining has generated considerable growth in the by-product of this process, distiller’s grains. Distiller’s grains are rapidly becoming important livestock feed ingredient sources. However, little public market information is available on...