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The Ifamr is published quarterly by IFAMA. www.ifama.org. This is a Teaching Case. Teaching Notes are available upon request.
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This analysis employed retail scanner data to investigate the demand for fluid mild differentiated by fat content. All own-price elasticities were significant and negative. Demand for low-fat milk was elastic, while demand for whole milk was inelastic. This article addresses the use of milk as a...
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