This study examines the willingness to pay for a locally-produced, natural beef product in the Intermountain West. In addition to presenting market shares at various prices, this study examines the relevance of several production characteristics, to determine how important they are to consumers,...

Food nutrition labels have been used for over a decade to aid consumers in making more informed diet choices and to potentially reduce societal costs from diet-related diseases and health conditions. While there is some evidence of the effectiveness of nutrition labels in changing consumption...